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Gfinity PLC's head of partnerships on why big well-known brands are entering Esports

Gfinity PLC's (LON:GFIN) head of partnerships Mike Dickman explains why big brands are now seeing the need to gain access to Esports.

He says there's been a trend developing that brands have had to sit up and take notice of in recent years.

''We've got a growing audience of 18-34 year olds which are showing an increasing propensity to consume Esports content on a growing basis''.

''We have an audience of around 500mln+ engaged viewers which a lot of people are very surprised at and not aware of because it's all happening on different platforms''.

Quick facts: Gfinity PLC

Price: 1.66 GBX

Market: AIM
Market Cap: £12 m

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