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Live Company inks joint venture to bring BRICKLIVE to South Africa

The agreement with South African event organiser WORLDSPORT will see the media group stage and promote BRICKLIVE shows in the country, with the first to take place in Cape Town in the first half of next year

Live Company Group PLC - Live Company inks joint venture to bring BRICKLIVE to South Africa
BRICKLIVE events include animal sculptures

Live Company Group PLC (LON:LVCG) has signed a joint venture (JV) deal to bring its BRICKLIVE shows to South Africa.

The agreement with South African event organiser WORLDSPORT will see the media group stage and promote BRICKLIVE shows in the country, with the first to take place in Cape Town in the first half of next year.

READ: Live Company still in "advanced discussions" about deferred consideration for Bright Bricks

The company will also provide the JV with content while WORLDSPORT will promote and organise shows and tours.

Live Company’s chairman, David Ciclitira, said establishing partnerships with firms in the southern hemisphere will allow the group to “maximise the utilisation of [its] assets during the European winter months”.

Super Series attracts 85,000 visitors

Meanwhile, the company said its BRICKLIVE Super Series of events, held across Europe from mid-September to early November, had been “well received” with nearly 85,000 visitors attending over the six shows.

The number of BRICKLIVE events due to occur in 2019 has also risen to 70 and is expected to rise again before year-end, the group said.

“If I look back to the same period two years ago, BRICKLIVE had only one event.  To already have hit 70 events this year demonstrates the tremendous demand for the BRICKLIVE brand, which I fully expect to grow year on year”, Ciclitira said.

Quick facts: Live Company Group PLC

Price: 23.25 GBX

AIM:LVCG
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Market Cap: £18.48 m
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Live Company agrees new funding facility as it 'fast tracks growth programme'

Live Company Group PLC's (LON:LVCG) David Ciclitira speaks to Proactive London's Andrew Scott after sorting new loan agreements with existing investors to boost its build programme for 2020. LVCG's looking at up to 14 new BRICKLIVE themed tours next year, including the global rollout of the...

on 16/12/19

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