Live Company Group PLC (LON:LVCG) has partnered up with entertainment firm Imagine Exhibitions Inc to help expand its BRICKLIVE tours in North America.
The media group said it had appointed Imagine for a five-year term to help identify suitable venues in the US and Canada for BRICKLIVE events as well as managing the relationship between the firm and venues on a case by case basis.
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Based in the US state of Georgia, Imagine Exhibitions had produced over 50 exhibitions over 10 years, as well as touring shows across 155 venues in 23 countries.
The shows covered will include BRICKLIVE’s Animal Paradise, Big Cats, Brickosaurs, Ocean, Metropolis, Outer Space and Fantasy Kingdom tours as well as any others produced over the agreement period.
Live Company added that it would also continue to operate BRICKLIVE shows in North America through its joint venture, Parallel Three Six Zero Inc.
David Ciclitira, chairman of Live Company, said the partnership was a “fantastic opportunity” for the firm to showcase its BRICKLIVE shows across America, adding that the agreement was expected to “accelerate” the growth strategy for the company’s touring business.
The two firms are due to launch the partnership at the 2019 American Zoological Association and Aquariums Annual Conference in New Orleans, which runs from 7 to the 11 September.