Live Company Group PLC (LON:LVCG) shares were higher on Tuesday after it hit a “significant milestone” of 60 bookings for its BRICKLIVE events.
The media group said it had achieved the target four months ahead of schedule, as it had originally been set for the end of its current financial year on 31 December, while trading so far during the year had been in line with expectations.
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As of 19 August, 45 of the BRICKLIVE events had been booked in Europe, 10 in Asia, four in North American and one in the Middle East.
BRICKLIVE events involve a range of activities and attractions involving LEGO bricks, with attendees able to make their own creations while the company also constructs professional sculptures for the events.
David Ciclitira, chairman of Live Company, said the bookings milestone further emphasised the “rapid growth and popularity” of the BRICKLIVE brand and that the firm would work to exceed the target across the remainder of the year.
He also highlighted the UK premier of BRICKLIVE Paw Patrol, a show featuring sculptures of characters from the children’s TV show of the same name, in Blackburn on 23 August as another significant milestone for the firm.
“Our collection of touring assets and Bricklive Shows are extremely popular worldwide and the Bricklive Brand continues to grow from strength to strength", the chairman said.
In early trading, Live Company shares were up 2.2% at 40.9p.
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