Proactive Investors - Run By Investors For Investors

Tekcapital says portfolio company Lucyd signs San Francisco 49ers NFL cornerback as chief brand officer

The UK intellectual property investment group noted that Sherman will bring a large fan following and international recognition to the Lucyd brand
Richard Sherman
Lucyd operates an innovative eShop that provides advanced eyewear to enhance the visual experience

Tekcapital PLC (LON:TEK) said its wholly-owned portfolio company Lucyd Ltd has signed Richard Sherman, cornerback of the San Francisco 49ers NFL team, as its chief brand officer.

The UK intellectual property investment group focused on creating marketplace value from university technology,  noted that Sherman will bring a large fan following and international recognition to the Lucyd brand.

READ: Tekcapital portfolio company Lucyd launches affiliate and reseller programme

Lucyd operates an innovative eShop that provides advanced eyewear to enhance the visual experience. In his role as Chief Brand Officer, Sherman will not only be an ambassador for Lucyd but will also guide design and development of a new athletically inspired line of performance eyewear.

Sherman leads the NFL with 32 interceptions and has 99 pass break-ups, and is considered one of the best cornerbacks in the league, having been named to four Pro Bowl rosters and four All-Pro teams in his seven seasons in the NFL.

Sherman said, "Lucyd is an exciting new eyewear company. I believe they can become the go-to place for cutting-edge specs, both in style and tech. Their glasses are fun, affordable and a real upgrade to eyewear."

Harrison Gross, co-founder of Lucyd said, "We are delighted to bring on Mr Sherman as our first brand ambassador and Chief Brand Officer. We believe his involvement with the company will bring significant brand awareness, both among his personal following of over two million on social media, and across the sports fandom in general."

View full TEK profile View Profile

Tekcapital PLC Timeline

Related Articles

Mobile and tablet
September 07 2018
Ethernity specialises in technology that helps data traffic move efficiently in huge quantities
Crops
December 05 2018
Markets for both antennas and water systems are set to grow strongly over the coming years
scientist in lab
September 28 2018
Another of Amphion’s investee companies, Polarean Imaging, was floated on AIM earlier this year, and FireStar is the next one earmarked to go public

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use