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Tekcapital portfolio company Lucyd launches affiliate and reseller programme

The firm said the programme would use the Leaddyno and Shareasale affiliate platforms while Lucyd had also introduced a reseller intro kit to provide initial stock and marketing materials
Affiliate
As of Wednesday, 70 affiliates have already signed up to the programme

Tekcapital PLC (LON:TEK) said its portfolio company, glasses innovation group Lucyd, has launched an affiliate and reseller programme.

The firm, which focuses on commercialising university technologies, said the program would use the Leaddyno and Shareasale affiliate platforms while Lucyd had also introduced a reseller intro kit to provide initial stock and marketing materials for its products.

READ: Tekcapital's Lucyd subsidiary makes sale to Latin American distributor

Lucyd, which is wholly-owned by Tekcapital, develops smartglasses, tapping into a sector that is already turning over £3bn a year.

Tekcapital said that as of Wednesday, 70 affiliates had already signed up to the program and that Lucyd would regularly update the platforms with new collateral content, as well as publish a weekly affiliate newsletter.

The launch follows a reseller partnership between Lucyd and a Brazilian optical retailer that was signed in October.

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