The popular fast-food chain will use Eagle Eye’s AIR platform, which allows companies to create and manage loyalty programmes and digital promotions.
Those firms can then use the data collected to better understand their customers and create ultra-targeted campaigns, which Eagle Eye reckons ultimately improves customer retention and sales.
This is Eagle Eye’s first foray into the quick-service restaurant space, having announced plans to move into new sectors earlier this year.
The AIM-listed company said the agreement with Burger King demonstrated the attraction of its technology outside of its traditional grocery and food & beverage sectors.
Eagle Eye, which is led by former Tesco bigwig Tim Mason, announced the contract win in a trading update ahead of its annual general meeting.
Losses “materially reduced”
Chairman Malcolm Wall will tell shareholders that the company enjoyed a “breakout” 12 months last year and that the momentum has carried through into the first quarter of the new fiscal year.
In the three months to September 30, revenue grew 26% year-on-year, driven by the continued expansion of a deal with Loblaw – one of Canada’s largest retailers. AIR revenue climbed 36%.
The top-line growth means the adjusted loss for the quarter was “materially reduced”, leaving the company “on track” for its move to profitability.
“The year ended 30 June 2018 was a breakout year for Eagle Eye in which a key highlight was the successful launch of the PC Optimum digital loyalty programme for Canada's leading retail group, Loblaw,” Wall will say.
“With over 150mln offer permutations being delivered each week to the millions of Loblaw customers, we have conclusively proven the scale and capabilities of our AIR platform.”
Shares rose 5.7% to 131p in early deals on Friday.