Eagle Eye Solutions Group PLC (LON:EYE) shares rose on Thursday as the company signed a new contract with J Sainsbury PLC's (LON:SBRY) supermarkets arm for the deployment of its digital wallet functionality, until August 2021, enabling personalised rewards for the retailer's new Nectar loyalty card trial.
The AIM-listed firm said in a statement that the Nectar trial went live on the 12 April on the Isle of Wight, ahead of a potential national rollout if successful.
The company said customers are able to choose personalised offers they wish to earn Nectar points by using either the Nectar app or website. The offers programme runs on the Eagle Eye AIR platform using its digital wallet capacity.
The company said it expects revenue from the contract to move from professional services fees to transactional fees as customers use their personalised offers.
Eagle Eye Solutions said the firm had been working on a proof of concept with Sainsbury’s since late 2016, after signing a five-year contract in June 2015 for omni-channel coupons.
In morning trading, Eagle Eye Solutions shares were 7.4% to 202.50p.