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Live Company to kick off Great Brick Safari tour of USA and Europe later this month

The tour will begin at Twycross Zoo near Birmingham, before heading to eight other zoos across
lego zebra
The shows will feature 70 life-size LEGO animals

Live Company Group Plc’s (LON:LVCG) latest acquisition, Bright Bricks, is to take its life-size LEGO animals on a tour of zoos in Europe and the USA later this month.

The Great Brick Safari, which will feature 70 LEGO animals, including an African elephant and a Bengal tiger, will be at Twycross Zoo near Birmingham until the start of January.

READ: Live Company acquires Bright Bricks

Bright Bricks, the world’s largest independent LEGO brick building company, has contracted with eight additional zoos and parks, including a major zoo in Europe and the USA.

The plan is to form more partnerships with other venues around the world, while Live said it was in talks to take a new show back to Marwell Zoo, where it all began last year.

The Bright Bricks shows will be incorporated into the group’s BRICKLIVE TOURING division. That arm of the company also includes the BRICKLIVE Animal Paradise shows, which recently kicked off a three-year tour of China.

“We are pleased to be confirming the launch of our touring concept in zoos and parks in the US and Europe, which was one of our strategies for the recent acquisition of Bright Bricks,” said executive chairman David Ciclitira.

“Combining the Great Brick Safari package with the success of BRICKLIVE ANIMAL PARADISE enables BRICKLIVE TOURING to strengthen and in turn ensure the capacity for an additional range of concepts, strengthening the group as a global children's entertainment and education brand.”

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