ShareRoot Ltd (ASX:SRO) has launched its MediaConsent pilot program with US-based partner agency Social Media Energy (SME).
SME will be piloting the MediaConsent platform for three of its clients in the medical cannabis industry as well as a major league sports team and a brand in the sports apparel and retail industry.
The Denver-based agency was chosen as launch partner due to its client list of industry leaders and its interest in helping brands build influencer networks with social media platforms.
ShareRoot chief executive officer Noah Abelson-Gertler said the company was proud to be announcing the MediaConsent pilot program launch alongside SME.
He said: “Their clients have expressed the commonly heard need to be legally compliant in their digital marketing efforts and specifically in their pursuit of building a network of influencers to call their own.
“MediaConsent’s legally-compliant consent and preference functionality is the first technology on the market which will enable SMEs clients to achieve their goals.”
The technology will provide a solution that will enable SMEs clients to invite, enlist and legally engage a growing influencer network that is specific to their brand.
This will help the brands overcome the challenge of leveraging their consumers without being dependent on Facebook and other major social media companies.
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Speaking to Proactive Investor’s Stocktube channel, Abelson-Gertler explained MediaConsent was focused on helping protect consumer data and privacy online, while enabling companies to market in an effective and compliant manner.
He said: “The reason for this is the laws and legislation throughout the world are changing rapidly, led by the GDPR (General Data Protection Regulation) in Europe which mandates that consumers need to have full control over our data ... consumers need to be protected and that is what the MediaConsent platform does.”
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Facebook recently granted MediaConsent API access and integration.
This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.
Facebook has become much tougher on allowing API access, so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.
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SME chief operating officer Lauren Choumas said both their clients and team were excited to be chosen as launch partner to the pilot program.
She continued: “Our clients all share the need to establish their own audience which is not under threat by the social media platforms and the policy changes they often make.
“MediaConsent offers our clients the ability to build their own internal influencer network and ensures that they are legally compliant and don’t need to be worried about the potential of millions of dollars in fines.
“Our client’s goal is to bring as many customers and influencers onto MediaConsent as they can.”