ShareRoot Ltd (ASX:SRO) has selected two agencies to be initial beta testers for its emerging MediaConsent platform.
The MediaConsent platform is a solution for companies aiming to be compliant with data privacy regulations such as the GDPR.
The two agencies, Zig Marketing and Ludomade, offer exposure for MediaConsent to over five leading multinational brands.
Zig is an agency that specialises in interactive content and influencer marketing, and Ludomade is a mobile gaming development agency.
READ: ShareRoot continues to progress MediaConsent beta program
ShareRoot’s CEO Noah Abelson-Gertler said: “The two participating agencies are the ideal partners for MediaConsent’s Beta program, as their industry expertise and focus open the potential for early mover advantage in both mobile gaming and influencer marketing, in addition to the fact that the client list we will have testing MediaConsent is top notch.”
“Furthermore it is important to mention that the insight from our board of advisors to enable MediaConsent to specialise in individual industries, and additionally to plug into the existing work flows, is what has enabled the MediaConsent platform to be flexible enough to focus on and apply to both the influencer and gaming space.”
ShareRoot aims to provide updates on the beta program ahead of MediaConsent’s planned commercial launch in the coming December to March quarters.
MediaConsent can help Zig engage with customers
Zig develops interactive content that informs and educates people 20-times better than static content.
Through influencer marketing, the agency generates believable, word-of-mouth content and campaigns that encouragers more shoppers to make purchases.
Zig’s clients include United Healthcare (NYSE:UNH), Chili’s (Brinker International, NYSE:EAT), and Hoover (HKG:0669).
Zig noted that regulations such as GDPR and technology like ad blockers are making it more difficult for brands to meaningfully engage with prospective customers.
MediaConsent can help Zig’s clients overcome these hurdles by gaining opt-in consent for influencer, social and KPI driven marketing.
US$100+ billion mobile gaming market opportunity
Leading boutique game and app development firm Ludomade has clients including major Hollywood studios and television networks.
Through partnership discussions with Ludomade, ShareRoot has realised that there is a large opportunity in the US$100+ billion international mobile gaming and app development market to be the first GDPR and international legislation compliant offering.
In addition, ShareRoot would be able to attain valuable consistent feedback for the MediaConsent platform from a host of the leading entertainment brands.