ShareRoot Ltd (ASX:SRO) continues to advance its MediaConsent platform, a solution for companies aiming to be compliant with data privacy regulations such as the GDPR.
The company recently initiated the launch of MediaConsent’s beta solution to its international advisory board to attain expert recommendations to improve the product.
Three rounds of product improvements have since been completed during the advisory board beta program.
READ: ShareRoot appoints Tony G to advisory board as it rolls out MediaConsent platform
ShareRoot’s head of product Jason Weaver said: “The advice, improvements and all-around brain trust offered by our advisory team, has been invaluable as they have driven significant platform and applicability expansions for the MediaConsent platform.
“This advisory team offers the perfect mix of consumer privacy and corporate focused knowledge."
Granted API approval by Facebook
Furthermore, Facebook has now granted MediaConsent API access and integration.
This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.
Facebook has become much tougher on allowing API access so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.
Weaver added: “The development team’s ability to create a product that speaks for itself and protects consumer data in the way we intended, has enabled us to gain Facebook API access during a time when Facebook is taking away significantly more access than it is giving.”
Launch of MediaConsent beta to come
ShareRoot will now focus on its targeted release program to beta customers.
The company will soon be updating the market on the launch of the company facing beta program for MediaConsent.