Groupon, the e-commerce firm that offers discounts, deals and “money off coupons”, will use accesso’s Ingresso distribution platform to give its app users access to ticketing inventory.
The integration, which will begin in late autumn 2018, will also enable current accesso clients to make their tickets available to a vastly expanded audience, gaining access to Groupon's 49.5 million global active customers.
The partnership comes hot on the heels with a similar collaboration with Google.
"We're delighted to be announcing this partnership agreement with Groupon, a globally recognised brand in the eCommerce space. By partnering with Groupon we are responding to consumer demands that want to buy their tickets all in one place, and we are providing the backbone that allows them to do that," said Paul Noland, the chief executive officer of accesso.
Brian Fields, Groupon's vice president and general manager, said hooking up with Ingress “gives us the ability to leverage our huge presence on mobile to provide the best possible experience for our customers and merchants”.
Shares in accesso were down 20p at 2,590p.
Accesso Technology Group PLC (AIM: ACSO) , announces a strategic partnership with Groupon to utilise the Ingresso distribution platform to connect with some of the biggest names in entertainment and leisure. Good News following on from the tie up with Google!— John W Kyle (@JWKEdinburgh) October 17, 2018