accesso Technology Group PLC (LON:ACSO), the technology solutions provider to leisure, entertainment, cultural and hospitality markets, has entered into a partnership with Google.
The collaboration will enable the connection of accesso clients with Google users through a new customer engagement channel.
Specifically, accesso clients will be able to make their inventory bookable via Google Search, Maps, and Assistant. Users will now see a clickable "Find Tickets" button in their search results which links to the Ingresso platform, enabling them to purchase accesso-supported inventory directly through the world's largest search engine.
"This partnership demonstrates the progress we are making along our strategic path to transform the fragmented market for the distribution of entertainment and leisure tickets,” declared Paul Noland, the chief executive officer of accesso.