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The Markets
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Media

Live Company to launch BRICKLIVE in Dominican Republic while bolstering brand in South Korea

The AIM-listed media group said the expansion was in partnership with Latin-American company EXIM-Entertainment Division and would debut in Santo Domingo

Live Company Group Plc (LON:LVCG) said it is launching its BRICKLIVE brand in the Dominican Republic, while also bolstering its presence in South Korea.

The AIM-listed media group said the expansion was in partnership with Latin-American company EXIM-Entertainment Division and would debut in Santo Domingo at a 2,000 square metre space in the Sambil Santo Domingo’s shopping mall in October.

READ: Live Company’s BRICKLIVE Animal Paradise show to go on three-year tour of China

The firm also said it had secured the first three locations for its BRICKLIVE Lite shows in South Korea following the concept’s announcement in June.

BRICKLIVE Lite is an extension to the existing brand that consists of temporary and smaller events and exhibitions, with the first three locations being the Jeju Lottee Hotel, the Busan Lotte Hotel, and a show at the Munwha Broadcasting Corporation in Daegu.

Live Company said the BRICKLIVE Lite shows were designed to tap into a new market, while also saying it would bolster its Korean market offering with two new permanent BRICKLIVE centres at the Hilton Hotel Gyeongju and at the Hanwha Resort Guoje Belvedere.

David Ciclitira, chief executive of Live Company, said the growing relationship with the company’s Korean partner, HiBrick, continued to be “fundamental to the growth of the business” and that the launch in the Dominican Republic was part of a focus to expand the presence of the company internationally.

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