Taptica International Ltd (LON:TAP) has announced that it will be attending this year's Mobile World Congress, the world's largest exhibition and conference for the mobile industry, in Barcelona from 26 February to March 1.
Tremor Video DSP, a Taptica company, will host a session as part of the MWC Partner Programme on 'The fusion of TV & Digital: 1 to 1 creative storytelling'.
The session, which will take place from 9.30am-12.30pm on Wednesday 28 February, will explore how brands are increasingly able to meaningfully reach their audience through personalised storytelling based on cross-device content. It will involve a creative showcase, networking session and an expert panel discussion hosted by Lauren Wiener, CEO of Tremor Video DSP.
The smartphone advertising specialist recently raised US$30mln to make earnings boosting acquisitions to follow the purchases of Tremor and Adinovation in the second half of 2017.