Brave Bison Group PLC (LON:BBSN) said the English Football League (EFL) has signed it up for a further two years to work on EFL Digital.
The focus of the business will continue to be the generation of revenue across a full range of digital opportunities for EFL Digital, a collective of 58 club websites from within the league.
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Brave Bison, a specialist in digital media and social video, has been working with the EFL for four years but for the first time, under the renewed relationship, it will also be working with the EFL on developing branded content for both existing and new EFL partners.
"It is particularly rewarding to now have the chance to showcase our ideation and production skills too," said Claire Hungate, chief executive officer at Brave Bison.
Russell Byrne, head of Digital at EFL said Brave Bison presented very clear plans on how it could execute different elements of its offering simply and effectively to maximise brand involvement and ultimately revenue.
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“With a great track record already established and their knowledge and passion for the project, extending our relationship was the right decision to drive our digital activity forward," he said.