Digital media and social video broadcaster Brave Bison Group PLC (LON:BBSN) has won the contract to create a video marketing campaign for All Nippon Airways – the largest airline in Japan.
The campaign, called Journey By Design, features five social media influencers and is part of a multi-platform strategy to attract new customers to Asia, Brave Bison said.
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The five Instagram and YouTube stars – Kevin Hendrawan, mingjai14, Haley Dasovich, KIMDAX and newapplerial – were flown to Japan to explore the country and take part in an “exciting Instagram challenge”.
While they were travelling, the influencers filmed a travel vlog and uploaded it to their channels, showcasing the ANA experience to their thousands of followers.
"ANA's Journey By Design is a great example of a campaign that plays to our core strengths - the creation of an effective campaign idea; our Influencer network in the region and globally; and our experience of producing innovative, engaging video content,” said Brave Bison’s general manager for APAC David Nicholls.