Shares in Blackbird PLC (AIM:BIRD, OTCQX:BBRDF) flew 12% higher to 6.7p after it confirmed preparations for the launch of its new cloud-based video editing software are going to plan.
Aimed squarely at the massive video creator market, where YouTubers, TikTokers and Instagrammers jostle with daily new video content, elevate.io is ready for full launch around March time, the company said.
As part of the launch process, the elevate.io website went live yesterday, showcasing the new software and allowing potential users to join a wait list.
Following a phase of early access testing with a select group of users, Blackbird said feedback has been "fantastic".
VP of engineering Morgan Henry said: "Blackbird's specialist engineering team is bringing our core technology innovations to new users in the creator economy.
"Our partnership with video creators during early access has proved invaluable for validation of our new architecture.
"Our fast-paced continuous development cycles ensure elevate.io remains state of the art, and our plug in APIs integrate us with our partner network.
"We've scaled our new public cloud technology stack in real world video collaboration use-cases. elevate.io users will have a seamless, highly responsive editing experience, from any location, that amplifies cloud native creator-to-creator collaboration."