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The Markets
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The Markets
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Proactive UK has moved.
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Leisure, gaming and gambling

Lionesses' World Cup run scores a win for UK economy

The Lionesses' battle for World Cup glory is expected to give a £185 million boost to the UK economy as supporters flock to pubs and bars to watch the final.

England going head-to-head with Spain on Sunday is set to lead to a spike in consumer spending over the weekend.

Analysis by savings site VoucherCodes.co.uk found that 13.7 million viewers around the UK are set to tune into the match, with around a fifth heading to their local pub, bar or restaurant to soak up the atmosphere.

Viewers could spend around £138 million in supermarkets to stock up on food, drink, merchandise and decorations ahead of the 11am kick-off, according to the report which uses forecasts from GlobalData.

And total spending in hospitality venues could reach £47 million, the highest of the tournament, as supporters flock to support the team.

Betting firms may also receive a boost.

On Wednesday, Entain PLC (LSE:ENT) said its Ladbrokes and Coral brands in the UK recorded that the first three England games saw an average of 21% of bets placed by women, compared to 17% in the 2022 Women’s Euros, and 13% during the last World Cup in 2019.

Dominic Grounsell, Entain’s chief commercial officer, said: “This summer, we’re witnessing the biggest Women's World Cup in history, and around the world there is a growing audience and appetite for women’s sports.”

“The facts say it all. More of our customers are finding new ways to support their favourite teams – and that’s with a bet.“

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