As the Lionesses take their place in the World Cup final, Entain PLC (LSE:ENT) has revealed the exponential growth in betting on the tournament across the globe with the top trend being the number of women betting on football.
Entain’s Ladbrokes and Coral brands in the UK recorded that the first three England games saw an average of 21% of bets placed by women, compared to 17% in the 2022 Women’s Euros, and 13% during the last World Cup in 2019.
Data from Entain’s partner and official sponsor of the tournament, TAB New Zealand, showed that almost 15% of bets recorded by TAB New Zealand have been placed by women compared to 9% in 2019.
Across the pond, the strength of the US women’s team has also been credited for the rising number of US fans backing women’s football.
For the US women’s team’s opening game against Vietnam, BetMGM saw three times the number of bets compared to Lionel Messi’s debut for Inter Miami CF.
Dominic Grounsell, Entain’s chief commercial officer said: “This summer, we’re witnessing the biggest Women's World Cup in history, and around the world there is a growing audience and appetite for women’s sports.”
“The facts say it all. More of our customers are finding new ways to support their favourite teams – and that’s with a bet.“