Sainsbury’s is planning on launching an online marketplace for high street fashion brands, applying the pressure on department stores such as Marks and Spencer.
The Times, which first broke the story, claim the grocery giant is pitching to brands such as Jigsaw and White Stuff on selling through its website and 60 of its stores.
Sainsbury’s is said to be flexible in its terms of conditions with brands and is offering a lower commission rate than John Lewis, which charges 40%.
The retailer penned a similar agreement with Sosandar in January.
Former John Lewis managing director, Paula Nickolds, is leading the initiative as Sainsbury’s head of non-food.
Nickolds is also joined by another former John Lewis executive, Christine Kasoulis, who is the retailer’s director of clothing, home, and furniture.