Woman’s fashion brand Sosandar (AIM:SOS) shot up 9% to 22.9p after entering a wholesale agreement with Sainsbury's to sell its products.
Initially, a selected range of products will be sold online throughout 2023 before appearing in selected stores later in the year.
Sosandar (AIM:SOS) said the partnership allows it to “become a truly omnichannel retailer, further diversifying its route to market and increasing brand awareness across its target demographic, whilst driving growth sales and PBT.”
The agreement with Sainsbury’s is the latest in a string of online partnerships it has, including with Next, John Lewis and JD Williams.
Sales from these partnerships, it said, have been “extremely strong,” with the group delivering a record quarter via third-party sales.
"We are delighted to secure a new partnership with another renowned British retailer, Sainsbury's, to sell our womenswear collections,” said Ali Hall and Julie Lavington, co-CEOs.
“To be one of Sainsbury's key fashion partners is an incredibly proud moment for us.”