Gfinity Plc (LON:GFIN) has announced a major agreement with Facebook Inc (NASDAQ:FB) for the exclusive global online streaming rights for the esports entertainment group's Gfinity Elite Series, excluding Australia, until the end of 2018.
The AIM–listed company said the exclusive digital broadcast agreement commences with immediate effect with the Gfinity Elite Series season three in the UK and also extends to new territories which are part of Gfinity’s global expansion plans.
Under the agreement, Facebook will have the exclusive digital rights to stream a mix of live broadcast tournament action, including regular season games and play-offs, behind the scenes programming with team and players, weekly match highlights and special guest appearances from outside the esports world.
Neville Upton, Gfinity's chief executive, said: “Facebook is a leading global brand with over two billion people on the platform and this partnership brings to life their commitment to drive innovation and engagement in esports with their huge gaming community.”
He added: “This pioneering deal will enable us to accelerate our plans for growth to reach our Gfinity World Series goal.”