The .XYZ top level domain (TLD) is coming to China, domain name and internet services company CentralNic Group PLC (LON:CNIC) revealed.
CentralNic, .XYZ's exclusive distributor, said that the TLD – the bit of an internet address after the final dot – is the most popular of the new generic TLDs that are being introduced (so-called “not.com” domains), and following a decision by the Chinese Ministry of Industry and Information Technology (MIIT), businesses and individuals in China will now be able to use it.
CentralNic said it worked with the .XYZ organisation to put in place a customised technology platform that has been approved by both the global internet regulator ICANN and China's MIIT.
MIIT-accredited .XYZ web addresses will be available via Chinese domain registrars from the 16th December 2016.
"I am delighted that our partner .XYZ has received its MIIT accreditation, .XYZ has always been the dominant new TLD, and China the biggest new TLD market. It's an exciting moment that should see .XYZ grow even faster," declared Ben Crawford, chief executive officer (CEO) of CentralNic.
“.XYZ is actively sold through more retailers (‘registrars’) than any other new top-level domain name, and is already a multi-million seller in China, as Chinese citizens have obtained the .XYZ they wanted in anticipation of the MIIT accreditation,” he added.
Daniel Negari, CEO of .XYZ, said: "Accreditation in China is one of .XYZ's most significant milestones to date. CentralNic has been an amazing back-end partner of XYZ and went above and beyond its contractual requirements to help navigate through foreign policies and technical requirements.”
The main element of CentralNic’s business is to provide the technical back end for internet domains. It runs and maintains the register of web site addresses on behalf of the domain name owners.
The wave of new gTLDs has been a long time coming, with the Internet Corporation for Assigned Names and Numbers (ICANN) opting in 2011 to massively increase the number available, offering alternatives to familiar gTLDs such as .com, .biz, .org and .info.
The .XYZ is far and away the most popular of the new gTLDs and has been talked of as the new alternative to .com .