www.gemfields.co.uk
Gemfields is one of the world´s leading coloured gemstone companies. With a strong focus on Zambian emeralds, Gemfields mines, processes and markets both rough and polished gemstones internationally. Gemfields prides itself on its unique ability to bring ethically produced, conflict-free gemstones of certified provenance directly from mine to market on an integrated basis.
In order to support and influence the entire channel from mine to market, Gemfields is in the process of setting up state-of-the-art Cutting and Polishing facilities with cutting-edge technologies and will offer consumers vast quantities of emeralds in calibrated sizes, high precision and special cuts and large collections of Suites, Pairs, matching earring sets. We will also venture into co-branding projects with large, reputed retailers, most notably the company has acquired a worldwide exclusive 15 year licence to use the Fabergé brand name for coloured Gemstones
Gemfields to launch jewellery collection at Selfridges in aid of World Land Trust's Indian elephant project
Gemfields (AIM: GEM), in association with the World Land Trust, is collaborating with eight world-class jewellery designers to create a collection of bespoke emerald jewellery, which is being launched at Selfridges' Wonder Room.
“The aim of the collection is to create awareness of the plight of the Asian elephant and to bring attention to the World Land Trust’s ‘Indian Elephant Corridor’ project which is raising funds to save elephants in India”, Gemfields stated.
The collection will centre around a life-size fiberglass elephant, called the Emerald Queen, which was designed by Sabine Roemer using Gemfields Zambian emeralds. The company also highlighted that the Emerald Queen will form part of the London Elephant Parade, which takes place between May and July.
According to Gemfields’, its mine-to-market capability guarantees the provenance of every gem, through a full disclosure and certification programme.
The collection will be showcased in Selfridges Wonder Room during May and in mid-June, Sotheby’s will auction the collection. A percentage of profits from each jewel will go towards the World Land Trust’s ‘Indian Elephant Corridor’ project.
The World Land Trust is working to safeguard traditional migration routes for elephants, so that they can move safely between National Parks and other protected forests. The World Land Trust has strong support for the project, with its patrons including Sir David Attenborough, and David Gower. The trusts other supporters include Stephen Fry, Mark Carwardine, Yuvraj Singh, Tony Hawks, Will Self and Thandie Newton.
