Forbidden Technologies (LON:FBT) has announced the first sale of a paid channel for eva, its video-based social network.
We Are Experience (WAE), a London and New York based design agency, will licence a channel for an initial three month period which can be extended for a further year.
WAE will, with eva, be able to offer its clients a unique tool whereby users of the video social network generate content around a theme and it will allow that content to be edited and distributed by clients as rights holders.
It comes after the company successfully completed un-paid proof of concept trials with Movember, Red Letter Days and Funny Women.
And a newly private channels feature was said to be an important inclusion of the agreement.
"Momentum for eva channels has been building each day,” said Jens Wikholm, eva general manager. “I am delighted to have the first paying customer for this highly attractive marketing concept."
Aziz Musa, Forbidden Technologies chief executive, meanwhile, highlighted that agencies are the most appropriate route to market for eva channels.
“They have access to a large client base and are constantly looking for new and innovative products to drive customer value," he said.
And, according to Rachel Armstrong, a partner at WAE, the platform offers “an unparalleled opportunity”.