Proactive Investors - Run By Investors For Investors

'It was a bit controversial - it's bold', John Kearon on Brainjuicer's rebranding as System1 Group

John Kearon, chief executive of System1 Group (LON:SYS1) explains to Proactive the thinking behind their rebranding.

The group is an integrated insights and creative agency incorporating System1 Research, which was formerly known as BrainJuicer and System1 Agency, their already established creative agency.

''It was a bit controversial ... it's bold'', Kearon says.

''We set out to change market research 16 years ago  and Brainjuicer is the perfect name for squeezing brains and doing market research ... it gave us distinctiveness, quite a bit of fame and notoriety, but it's kind of done its work''.

''The industry has changed and is changing towards what we've been saying for a decade or more which is that people think much less than we think they think''.

Meet MaxCyte, Primary Health Properties PLC, Scancell Holdings PLC and PCF Group Plc at our event, London , 25 April 2019. Register here »
View full SYS1 profile View Profile

System1 Group Timeline

January 16 2015

© Proactive Investors 2019

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use