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Bango Boost v2 'provides information that can't be obtained anywhere else'

Payments specialist Bango plc (LON:BGO) has launched the next generation of its data insights product for merchants.

The new product from the company, whose primary business is to provide a payments platform for mobile phone users, allows major app stores and merchants to increase sales through targeted marketing.

CEO Ray Anderson tells Proactive: ''The initial Bango boost was focused on the payments side .... version 2 is an evolution of that. Using the same data that's unique to the Bango platform but providing it back to the merchants and the app stores so they can use that data to target their marketing campaign and understand user experiences''.

 
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