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NetPlay TV CEO keen to capture slice of new market in transactional games via TV

Martin Higginson, CEO of NetPlay TV, talks about engaging with Channel Five and ITV to seize a massive opportunity, offering TV companies revenue in a declining revenue market, the benefits of regulation, a mobile phone application that will allow viewers to play transactional games via their TVs, and creating loyalty beyond reason.
 
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February 02 2017
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