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Parity Group focused on boosting margins after reshaping long-term strategy

Parity Group PLC's (LON:PTY) Matthew Bayfield talks Proactive London's Andrew Scott through the firm's refreshed strategy since he took over as chief executive at the start of the year.

In 2018 the company took action to address its performance by exiting its loss-making virtual reality business Inition and focusing on the higher-margin data consultancy services division. 

''We need to listen to what our clients want ... and what they value abut working with us and that's been my experience with every business that's been successful that I've been involved in''

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