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Pelatro Plc providing an opportunity for telcos to better understand their customers

Subash Menon from Pelatro PLC spoke to Proactive Investors London following the release of the precision marketing software specialist's interim results.

Explaining the business, Menon says: ''The problem that the telcos have today is that they're really not able to differentiate and send very personalised messages to their subscribers''.

''We help them to understand each subscriber better and send messages which are very contextual, relevant and highly personalised for each subscriber''.

In April the Group won its largest ever contract from the Swedish telco group Tele2 - both to implement mViva and to provide managed services for its network in Kazakhstan.

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