Digitalbox PLC (AIM:DBOX), the AIM-quoted owner of leading websites Entertainment Daily, The Daily Mash and The Tab, said it has acquired the business and assets of thepoke.co.uk (The Poke) for an undisclosed sum.
Launched in 2002, The Poke is a British satirical website aiming "to provide an antidote to the daily grind" and deliver fast-turnaround topical distractions.
Bringing in over three million monthly sessions, Digitalbox’s acquisition of The Poke strengthens its position within the satire/comedy space.
In a statement, Digitalbox’s chief executive James Carter said: "The Poke is another excellent addition to our growing portfolio of exciting digital assets.
“The inclusion of The Poke, alongside The Daily Mash and The Tab, creates opportunities to grow our audiences across the sites and strengthen the Company's market position which is led by Entertainment Daily."
John Plunkett, editor of The Poke, added: "I have enjoyed running this independent UK institution over the last five years as we have built on the success of the brand first brought to life in 2002.
“As the site continues to prosper in these uncertain times, we see it as a perfect moment to become part of a company with an enhanced tech infrastructure presenting further opportunities for growth alongside the Daily Mash."