Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc has announced the launch of its new Tap2Win retail giveaway solution which makes giveaways easier, more fun for users, and more effective for customer acquisition for retailers and brands.
Fobi said in a statement that Tap2Win was a digital wallet pass and NFC device-based replacement for the antiquated bucket and notepad at a retail location, where customers fill in their information and put the piece of paper in the bucket to enter to win a giveaway from the retailer or from a brand trying to promote their product.
Tap2Win utilizes Fobi’s Wallet Pass platform and SmartTap devices to digitalize and improve current giveaway solutions, meaning customers can now just tap their mobile phone to quickly and easily enter a giveaway.
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According to Fobi, Tap2Win improves customer acquisition and engagement for retailers and brands because it makes customer data accessible and usable, unlike traditional giveaway programs.
Fobi CEO Rob Anson said Tap2Win was a complete game changer for the retail giveaway market.
“Fobi has always been a data-first company, and this is another step in that direction to enable retailers and brands to utilize their customer data to drive more business,” he said.
“It is also a big part of our drive to increase the total amount of aggregated data that we manage through the Fobi Data Exchange which also increases the monetization opportunities.”
Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) is a cutting-edge data intelligence company that helps its clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
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