ImagineAR Inc CEO Alen Paul Silverrstieen and Jeff Rubin, President of SIDEARM Sports joined Steve Darling from Proactive to share news the two companies have teamed up to create an immersive college football augmented reality experiences starting in January, 2023. Silverrstieen telling Proactive the company sees great opportunity with college sports based on the loyalty and demographics of its fans. Rubin talk about the experiences they hope to create and also how he sees sponsorship activation as a key driver for corporate partners.
ImagineAR and Learfield/SIDEARM Sports partner to deliver Interactive Collegiate AR fan experiences
