Imagine AR Inc, an augmented reality (AR) company that enables sports teams and businesses to create their own AR mobile campaigns, revealed that the NFL's Baltimore Ravens have launched the new Ravens in Reality, which will include authentic, virtual players integrated into their mobile app.
According to the company, fans around the world can take videos and pictures with some of their favorite Ravens using the official team app. AR versions of superstar football quarterback Lamar Jackson, linebacker Tyus Bowser, defender Kyle Hamilton, and mascot Poe were available during the launch, with new players being added to the app before each week's game.
To engage with this immersive AR experience, fans have to download the official Baltimore Ravens Mobile app (available for both iOS & Android), choose "Ravens in Reality" from the menu, select a player, and then point their device's camera at the floor, or flat surface, to place the life-size virtual player. Users can take an unlimited number of videos and photos that can be instantly shared on social media.
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In a statement, Dave Lang, the director of Digital Strategy and Innovation for the Baltimore Ravens, said: "After launching Ravens in Reality last month – giving our fans the ability to scan images and bring AR objects to life – we're excited to expand this platform with new features.”
“This latest update allows the #RavensFlock around the world to enjoy and share new high-quality, immersive AR experiences in our mobile app. We look forward to offering new Ravens in Reality virtual players and objects every week through the rest of the season."
Meanwhile, ImagineAR CEO Alen Paul Silverrstieen said: "It's exciting to finally launch AR versions of Ravens players, including superstar quarterback Lamar Jackson. The quality is exceptional, and I think fans will have fun sharing videos and pictures with their favorite players on social media.”
“This will be a fan engagement game changer and certainly will receive a lot of attention from other sports teams and leagues around the world," he added.
ImagineAR is a self-publishing AR platform that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Customers simply point their mobile device at logos, signs, buildings, (products, landmarks and more to instantly engage videos, information, advertisements, coupons,3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal.
Vancouver-based ImagineAR also has offices in the US city of Erie in Pennsylvania.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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