DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said it has signed a new major customer contract for its flagship data analytics software platform TotalSocial with a global leader in video gaming consoles and applications.
DGTL subsidiary Engagement Labs (TSX-V:EL)' TotalSocial platform was selected to conduct measurement studies surrounding the client's largest marketing campaigns and franchise title releases.
This newest client, whose name is not disclosed for competitive reasons, is the subsidiary of a Nasdaq-listed technology conglomerate with a market capital of over $1 trillion and diversified holdings that include leading top software, hardware, video game and media brands, DGTL said.
READ: DGTL Holdings subsidiary Engagement Labs wins annual PaaS contract with multinational technology company
It noted that the client owns the all-time second highest selling video gaming console brand in the world - 50.5 million units sold worldwide - and is a global leader in franchise applications (games), streaming services, and development studios.
"With an expanding universe of competitive consoles, devices, screens and franchise applications, gamers are actively seeking out advice insights from their peers. Today's gaming consumers are interacting on and offline when recommending products and brands and our client is eager to leverage that primary data,” said Steven Brown, chief commercial officer of DGTL in a statement.
“TotalSocial's industry leading platform continues to be chosen by category leaders to deliver unique consumer data and insights for a clear pathway to competitive success - and when they win, we win," he added.
The measurement study proof-of-concept (POF) will leverage the TotalSocial platform-as-a-service (PaaS) to conduct performance studies designed to analyze offline and online social metrics of marketing campaigns. These data-analytics studies will also explore and refine key audience segments as well as evaluating and reporting on marketing KPI (ad recall and impact, consumer engagement and conversion rates) for each campaign, and title, DGTL said.
It said the initial POF contract is valued at C$95,000 for a 90-day engagement and presents a potential to upsell to annual licensing subscriptions, cross-sell to social content and distribution related services, and/or capture new business accounts via intercompany referrals.
Historically, Engagement Labs (TSX-V:EL) has experienced a high percentage of new project-based clients converting into annual licensing contracts, it noted.
DGTL said despite challenging market conditions, its new leadership team continues to close new Fortune 500 level clients, expand market share and build momentum in the consumer technology and entertainment markets.
It said recent announcements of new contracts and measurement studies with global leading brands is evidence of a solid client base and domain expertise in the gaming, over-the-top (OTT), streaming services, social media and news entertainment and broadcast media categories.
The company said its management anticipates TotalSocial will continue to achieve near-term success in these categories.
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