Nextech AR Solutions Corp, a provider of augmented reality (AR) Wayfinding technologies and 3D model services, revealed that it has achieved breakthrough 3D content creation capabilities.
The Toronto-based Metaverse company said the breakthrough in its AI capabilities translates into the ability to scale 3D model production at a higher velocity, resulting in increased production capacity, which will drive higher revenue and profit margins.
The backbone of Nextech’s 3D model creation factory is a proprietary platform for scaling 3D content creation through a "virtual assembly" line. Nextech is upgrading the AI 3D model creation tools that run as part of the platform, which now supports the creation of thousands of 3D models per month.
READ: Nextech AR Solutions reports "3D model mega trend" in preview of big things to come
“These algorithms can automatically produce 3D assets in certain categories, and significantly accelerate 3D model creation in others,” noted the company.
Nextech said the AI has been enhanced to create 3D models that pass the “exacting requirements” for the world’s biggest e-commerce marketplaces. The firm said it’s focused on being the largest 3D model supplier for the $5.5 trillion dollar e-commerce ecosystem.
In a statement, Nextech CEO Evan Gappelberg said: "With our recently announced multi-million-dollar enterprise contacts and now with our breakthrough AI, we are well on our way to becoming the biggest 3D model supplier for e-commerce.
“Over the past year, we have been building our 3D modeling technology to be stable, scalable, and as an end-to-end solution. We believe that everything that has ever been made, everything that is being made today, and everything that will be made in the future will need a 3D twin, which means hundreds of millions of 3D models will need to exist.”
He emphasized that “without AI we don’t believe that having millions of 3D models will be possible” so the company has been heavily investing in AI, which is now beginning to pay dividends.
"2023 is going to be the year of AI and 3D… and we are perfectly positioned to take full advantage of these two mega-trends," Gappelberg added.
Multiple product categories for AI
The creation of 3D models using AI is underway for multiple product categories including rugs, pillows, wall art, jars, and decorative objects, said the company. Nextech is implementing its part-based 3D model creation technology, which will enable the platform to scale the creation of a larger class of modular objects, like chairs, tables, dressers, and more.
In addition, Nextech has implemented its proprietary physics-based-rendering (PBR) material estimation into Toggle 3D. Launched in September, Toggle 3D is an AR-enhanced standalone web application that enables the creation, customization, and publishing of high-quality 3D models.
In a nutshell, PBR technology allows industrial designers with CAD files, to create CGI-ready 3D assets in minutes. Combined with the automated texturing tools, a CAD model can be turned into a photo-realistic, web ready 3D/AR asset with just a few clicks and without any 3D design knowledge, said the company.
To create PBR materials from reference photos using AI, Nextech has invented new technologies that are covered under a patent titled, "Material estimation for 3D Modeling.”
The tools allow artists to power through the time needed to create textures and materials from hours to minutes. During 2023, the technology will be fully integrated into the 3D model creation portal and is expected to sharply cut the time and cost of 3D model production, noted Nextech.
The company explained that by using multiple photos of a product from different angles, Nextech’s technology can create a 3D model of that product using AI techniques.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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