Accesso Technology Group PLC (AIM:ACSO, OTC:LOQPF), a virtual queuing and ticketing group, said it signed a five-year extension to its partnership with Cedar Fair Entertainment Company.
Cedar Fair, one of the world’s largest regional amusement-resort operators, will continue to leverage Accesso’s Passport eCommerce ticketing suite, which has been in operation at its 18 parks and entertainment venues since 2011, under the contract extension.
"We are very proud of our long-term partnership with Cedar Fair and are thrilled to continue leveraging our powerful eCommerce ticketing system across its renowned portfolio of parks,” said chief executive of accesso Steve Brown.
Cedar Fair generates more than US$1.5bn in annual revenue and welcomes roughly 28mln guest per year.
Accesso said the online ticketing system enables Cedar Fair to “deliver a mobile-centric shopping experience for these guests, available on any device, with significant up-sell and cross-sell opportunities embedded across the purchasing journey”.
Accesso’s announcement today follows a five-year contract extension with Australia’s largest theme park operator, Village Roadshow (ASX:VRL), revealed in September.
READ: Accesso Technology wins contract extension from Australia's largest theme park operator
Accesso’s Passport eCommerce system processed more than 96mln tickets and reservations in 2021.