Bridgeline Digital Inc (NASDAQ:BLIN) said its artificial intelligence (AI)-powered site search solution Hawksearch has been chosen by a leading B2B plumbing supplier to provide site search, recommendations, and data quality enhancement for their Optimizely site.
The company said the plumbing supplier has committed to a more than $60,000 license for Hawksearch to power personalized recommendations and data quality enhancement capabilities.
The supplier will use Hawksearch to power site search for their 28 distribution locations, 15 appliance stores, and distribution of their catalog of more than 200,000 products, Bridgeline said.
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Further, the plumbing supplier will use Hawksearch's B2B Optimizely connector to empower its website's search, offering more relevant search results and personalized recommendations to increase average order value.
According to Bridgeline, Hawksearch's data quality enhancement feature matches a search for a "6-inch" product keyword with products indexed as "6 inches," "six inches," "1/2 foot," and so on to deliver excellent results.
Bridgeline CEO Ari Kahn commented: “We are excited to see how Hawksearch can help this plumbing supplier succeed in its growth strategy."
Bridgeline Digital is a Software-as-a-Service marketing technology group that helps its customers grow their online revenue by increasing traffic, conversion rates, and average order value.
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