DGTL Holdings Inc said its wholly-owned Engagement Lab subsidiary has secured a new annual Platform-as-a-Service (PaaS) licensing contract with a global leader in technology, media, and entertainment valued at more than C$290,000.
Engagement Labs (TSX-V:EL)’ TotalSocial platform licence provides comprehensive and continuous access to a unique proprietary technology designed to gather and analyze online and offline consumer data.
TotalSocial was selected to be an integral part of this client’s global brand scorecard and tracking, with Engagement Labs the only external analytics provider to deliver data on behalf of this client, DGTL said.
READ: DGTL Holdings subsidiary Engagement Labs says Nasdaq-listed tech giant now leveraging TotalSocial Data and Analytics Platform-as-a-Service
According to the company, the new account is a Nasdaq-listed multinational technology company with a market capital exceeding US$1 trillion and diversified holdings, with subsidiaries in the online advertising, cloud computing, eCommerce, artificial intelligence, OTT, web video streaming, consumer electronics, web application, and processing software markets.
Engagement Labs CRO Steven Brown commented that this new PaaS licensing contract demonstrated the effectiveness of the TotalSocial platform in providing clients with a comprehensive understanding of consumer engagement.
“Understanding the totality of conversations around brand equity and competitive forces, both online and offline, provides clients with invaluable empirical data that deliver critical business insights and shape competitive marketing strategies like no other platform in the marketplace," Brown said.
DGTL is building a portfolio of digital media software and managed service business lines. As a wholly-owned subsidiary, Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.
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