Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc said it has entered into a strategic referral partnership with FanMaker, the largest provider of athletic team loyalty programs in the United States and Australia.
FanMaker builds loyalty apps and websites for professional and collegiate sports teams across the NCAA, NFL, NHL NBA, MLS, and MLB, according to Fobi.
The company said it will be working with FanMaker to build and integrate an advanced real-time data analytics offering. This will allow teams and venue operators to automate and segment their operational and fan data, enabling them to curate and deliver real-time communications and messaging for a truly dynamic and personalized fan experience, Fobi said.
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Fobi said it will also be working with FanMaker to integrate and support a truly connected mobile wallet application to provide a seamless user experience by combining payment, loyalty rewards and data segmentation capabilities together with a one-tap or scan of the users’ mobile wallet.
Fobi AI CEO Rob Anson said the goal of every sports team is to convert each guest from an unknown to known so they can grow their CRM and expand their marketing funnel.
“Marketing has always been a cost center for teams and now as a result of our partnership with FanMaker, our combined offering will provide great utility and value to fans by way of delivering a seamless user experience and our integrated offering will also provide an extension for monetizing corporate sponsorships beyond the game day experience,” Anson said.
“The extension to sports teams enables us to drive our real-time insights and comprehensive wallet and big data capabilities at scale with FanMaker’s impressive client roster as well as target and co-market on new business development opportunities.”
FanMaker CEO Jonathan Dusing added: “Integrating the leading wallet pass platform from Fobi into our already very robust loyalty platform will help us keep our lead in the competitive sports loyalty industry. In addition to this, the advanced analytics that Fobi is able to provide enables us to provide even more value to our pro and college sports clients.”
Fobi AI is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.
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