OptiBiotix Health PLC (AIM:OPTI), a life sciences business developing compounds to tackle obesity, cardiovascular disease and diabetes, said it has launched its GoFigure products on the online shop Tmall China.
Tmall is a cross-border marketplace for foreign brands and merchants to sell directly to Chinese consumers without needing a legal entity in China.
OptiBiotix has teamed up with certified Tmall partner agency InReady to build, promote and operate its Tmall store.
Products on offer include SlimBiome, a patented prebiotic weight-management aid used alone or in formulated products in the health and wellness, sports nutrition and weight management categories.
In a statement, chief executive officer René Kamminga said: "I am very pleased with the launch of our own Tmall store and that we can now focus on getting the GoFigure range direct to the Chinese consumer.
“This particular range has been adapted specifically to fit the consumer preferences in China and we are confident that we can build lasting success with our partner InReady."