Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF), the international consumer packaged goods company, has issued a trading update highlighting more than 75% growth in its weekly average online sales following its relaunch.
In the update ahead of the company's reconvened Annual General Meeting (AGM), Callum Sommerton, chief executive officer of Chill Brands, commented: "We're delighted with the performance of Chill.com since its relaunch on 18 October. These results are a great endorsement of our decision to refresh our brand and website, which is now equipped to attract, convert and retain consumers.
"Our focus has now turned to an array of marketing initiatives that will drive new consumers towards our growing digital sales channel. We still have a long way to go to achieve our ambitions for the Chill.com platform, but this has been a very encouraging start."
The Chill.com website generated sales in excess of $10,000 during the seven days following its relaunch on 18 October 2022, representing an increase of more than 75% compared to the weekly average sales for the preceding quarter, the company said.
Since relaunching with a refreshed brand image, the UK portion of the Chill.com domain has enjoyed a 605% increase in its conversion rate with its average order value up 8% to £37.11. In the US, the site has attracted orders from customers in more than 25 States during the past 14 days, including a number of returning independent retail partners who placed B2B sales orders through the dedicated Chill.com wholesale portal, it added.
While there can be no guarantee of future performance or that sales will continue to grow at this rate, the company said it is encouraged by the initial data and expects sales made via its eCommerce channel to increase incrementally over time.
Commencement of marketing campaigns
In addition to relaunching its eCommerce site and primary brand, the company said it has commenced a number of marketing campaigns that are intended to drive additional traffic to Chill.com.
Chill Brands is focused on customer acquisition and has engaged with Neil Patel Digital Agency which is widely regarded as one of the world's foremost advisers for Search Engine Optimisation (SEO). It has also begun a range of other campaigns across email, influencer and affiliate marketing to proliferate the Chill brand across a wide range of platforms and consumer touch points.
These efforts form part of Chill Brands' omnichannel marketing strategy through which the company said it believes it will be able to generate further opportunities in a sustainable and cost-effective way by improving its web presence and ranking on popular search engines.
The company's AGM will be held today at 3.00pm GMT today, October 31, 2022, at the offices of Allenby Capital Limited, 5th Floor, 5 St Helen's Place, London EC3A 6AB, having previously been adjourned on 29 September 2022.
Chill Brands is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The company operates primarily in the US, where its products are distributed online and via some of the nation's most recognisable convenience retail outlets. The group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.