Blackbird plc has secured a major client win with SBS Belgium, the leading Belgian broadcaster owned by Telenet.
AIM-quoted Blackbird, which licenses, develops and sells cloud-native video-editing software, will provide SBS Belgium with a professional-grade toolset to rapidly edit and publish content to multiple digital endpoints including social, web and over-the-top platforms for viewers to enjoy.
Shown to reduce carbon emissions by up to 91% compared to traditional video-editing workflows, Blackbird is playing an active role in supporting SBS Belgium’s sustainability goals while greatly reducing infrastructure costs.
Stijn Vandecasteele, content operations Manager of SBS Belgium, said: “Blackbird has made our live stream content available to our digital and marketing teams in a fast and accessible way.
“Thanks to this improvement in our workflow, the best moments from our live shows have found their way to our social media channels in no time, adding an additional layer of value to our content.”
Blackbird chief executive officer Ian McDonough, added: ”SBS Belgium is one of a fast-growing number of forward-thinking companies seeking to create and publish content faster and more efficiently with cloud-native production tools. It’s our pleasure to be working with their innovative team.”