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The Markets
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Tech

Bridgeline Digital to power popular shoe searches for top Indonesian retailer

MAP Aktif Adiperkasa distributes products from 150 leading brands to 280 million people in Indonesia

Bridgeline Digital Inc (NASDAQ:BLIN) said it has been chosen by Indonesian retailer MAP Aktif Adiperkasa to power online searches for ten leading shoe brands.

MAP Aktif Adiperkasa distributes products from 150 brands to 280 million people in Indonesia, with over 2,600 physical locations throughout the country, according to Bridgeline.

Bridgeline CEO Ari Kahn said Bridgeline’s powerful site search solution is ready to handle the needs of international companies like MAP Aktif Adiperkasa.

READ: Bridgeline Digital says leading electrical distributor has committed to US$250,000 multi-year license for TruPresence and Hawksearch products

"I look forward to seeing how Bridgeline can provide value to their customers and grow their revenue," Kahn said in a statement.

The shoe brands include New Balance, Reebok, Converse, Skechers, and Foot Locker.

Woburn, Massachusetts-based Bridgeline said it will power relevant search results, category pages, autocomplete, facets, filters, merchandising rules, and product recommendations in multiple languages across 15 websites.

The Indonesian retailer will improve conversions in high-SKU catalogues across several languages by relying on Bridgeline's Natural Language Processing product, which enhances the user experience across all ten shoe brands by recognizing nuances in search queries, according to the company.

Bridgeline Digital is a software-as-a-service (SaaS) marketing technology group.

Contact the author at susie@proactiveinvestors.com

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