Bidstack Group PLC (AIM:BIDS, OTC:FTBGF)’s “increased focus on the US market is starting to create traction and its team is continuing to grow,” according to the in-game advertising technology company’s latest strategy update.
The recruitment campaign focused on recruiting US-based sales, gaming and marketing professionals with significant experience in gaming, digital advertising and with local market knowledge is continuing.
Following the announcement of Jude O'Connor as chief revenue officer and Camila Franklin chief operating officer, the US team now comprises nine people.
The directors’ annual revenue target for the US of US$100mln or more within the next three years “is already starting to become visible,” and members of the US team are incentivised to provide these results.
In the Asia-Pacific region, Bidstack has appointed Motoki Kikuta as the Tokyo-based regional leader to capture the opportunity with local game developers and media agencies.
Founder and chief executive officer James Draper said: "This is an exciting period where we are looking to accelerate our top-line growth and look to cement our position as the dominant technology provider for game developers and platform owners for targeted, brand-based communications within gaming environments and applications."
Based on its success in North American and Japan, the company now plans to carry out a "comprehensive business review", reassessing and renegotiating existing and new reseller engagements in all geographies "in order to maximise the benefits of its contacts with developers, publishers, ad-tech vendors and media companies".