Versus Systems Inc announced a new brand activation for its Click Play Win interactive advertising tool with men’s grooming company HUE for Every Man.
Click Play Win will amplify brand awareness for HUE for Every Man, owned by former NBA champion Matt Barnes, at the UCLA Anderson Global Sports Business Forum in Los Angeles on October 21.
Developed by Versus, the advertising campaign tool helps to drive brand engagement through rewarded gameplay.
READ: Versus Systems to debut Click Play Win interactive advertising tool with custom craft beverage company at UCLA event
In a statement, Versus told shareholders that the tool “seamlessly aligns with the ethos of the HUE for Every Man brand.”
For this engagement, posters for HUE for Every Man within the Pauley Pavilion and on the scoreboard will feature a scannable QR code that attendees can click, opting in to play a customized version of Versus' Swish basketball game for the chance to win a free product with purchase of HUE for Every Man's innovative hair and skincare products.
Once the campaign is over, the team from HUE for Every Man can access consented first-party data to give them a better understanding of their target audience and their preferences, allowing them to make more informed decisions, Versus said.
"We are thrilled to work with basketball superstar Matt Barnes and revolutionary CEO Jessica Estrada of HUE for Every Man as we roll out our new Click Play Win advertising campaign tool," said Matthew Pierce, CEO of Versus Systems.
"Working with Jessica and Matt, we delivered a customized version of our Swish basketball game featuring rewards from HUE for Every Man so fans can interact with their innovative brand.”
'Truly unique approach'
Jessica Estrada, CEO and co-founder of HUE For Every Man, said that her team is excited to be one of the first companies to utilize Click Play Win in an advertising campaign.
"Versus has crafted a truly unique approach for building brand awareness in a creative way and we look forward to seeing the positive results from this engagement,” Estrada said in a statement.
Los Angeles-based Versus is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play by adding interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment.
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