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The Markets
by Proactive
Proactive UK has moved.
Coverage of London’s small caps continues on proactiveinvestors.com
Go to Proactive UK
The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK
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The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK

Hardware & electrical equipment

Apple’s challenges pile on in lead up to full-year results

Mixed iPhone 14 reception and downgraded forecasts prove tech giant is not immune to market downturn

Apple Inc (NASDAQ:AAPL) faces numerous challenges leading up to its year-end earnings call next Friday October 28.

Discretionary spending is being slashed due to global inflation trends, with smartphone shipments down 9% year on year.

The iPhone 14 launch was also mixed, while political wrangling between China and the US is having an effect on computer chip production rates.

Amid these concerns, the Bank of America recently downgraded AAPL from buy to neutral, and Zacks Investment Research reduced its earnings per share (EPS) forecast from US$1.31 to US$1.26.

However, financial analyst Danni Hewson at AJ Bell said: “Any small upside surprise compared to consensus analysts’ earnings forecasts could see Apple’s annual net income exceed $100bn for the first time, the sort of figure that will write more than a few headlines.”

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