X1 Esports and Entertainment Ltd. (CSE:XONE) has completed its name change to X1 Entertainment Group Inc to reflect its growth as a video games and media company.
X1 CEO Mark Elfenbein said the name change came about as the company streamlined its portfolio.
"As we continue to build out our portfolio and expand into the fastest growing areas of gaming, esports, and the creator economy, having clear association and cohesion throughout the X1 brands will become increasingly important and valuable," Elfenbein said in a statement.
READ: X1 Esports and Entertainment says Tyrus LLC subsidiary has seen steady brand deals growth in 2022
The official name change comes after a year of acquisition-fueled growth, which saw X1 add influencer management company, Tyrus LLC, and Rocket League news outlets ShiftRLE, and Octane.GG to its existing portfolio which includes esports organization Rix.gg.
According to Vancouver-based X1, Tyrus LLC will be renamed as X1 Talent Corp, and ShiftRLE and Octane.GG will operate under a new division called X1 Media & Network.
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